amsterdam inbusiness / business card
CONCEPT / ART DIRECTION / PR
AMSTERDAM GIVES YOU ENERGY
To attract the game industry to Amsterdam, amsterdam inbusiness decided to visit the biggest game fair in the RAI. But how do you attract a gamers attention and what has our city to offer to them? Well, if for one minute you put your game console away and wander through the streets of Amsterdam, you will see how much energy the city and the people in it will give you. So the best business card we could think of was to hand out "business boosts" to all the gamers and give them the energy they needed to game all night long, and hopefully kickstart their game start up in Amsterdam.