THE NUDNIK IDENTITY:
As a designer, the hardest thing to do is to come up with your own identity; you are your own worst client. That’s why i decided to bundle strengths and ask every nudnik that i knew (“nudnik” is what my father used to call me when i was a little kid, it means something like “rebel” or “annoying person” in Hebrew ;-) to come up with a nudnik for me. That was the only briefing, the could do whatever they wanted. I’ve incorporated all the nudniks in the identity and every client is allowed to pick their favorite nudnik on https://www.facebook.com/media/set/?set=a.169276049771860.36109.164820970217368&type=3, and receive that personal nudnik on all the communication (and invoices ;-) i send them.
nudnik + all the cool designers that i know…and counting
CREDITS / nudnik + Donnie Busuari de Meijer